SEO Best Practices: What is SEO?

In our SEO Best Practices series, we will cover a wide-range of SEO-related topics from basic terms and strategy to advanced concepts and emerging trends. For our first Best Practices post, we chose the ultimate back to basics topic: What is SEO?

SEO (Search Engine Optimization) is the process of configuring a Web site or page to improve its prominence in search engine rankings. Good practitioners closely follow guidelines for inclusion as published by Google, Bing and other search engines, and make every effort to keep up with a continuous stream of announcements and policy updates.

The primary goals of SEOs and search engines should be the same – each strives to position sites so that users can find the most relevant pages that match their search queries. As search engines are the primary means with which users navigate the web, SEO is a crucial component of the business strategies for many companies; entire businesses are built and destroyed based on seemingly small Google algorithm tweaks. Web sites with a well-developed SEO plan can improve search engine visibility and gain advantage over competitors for target keywords.

As common SEO tactics include creating relevant content, accurately identifying pages with custom URLs and meta tags and reducing load time, SEO practices often improve user experience as well as its valuation by search engines.

Why Improve Search Ranking?

Unlike PPC advertising, where advertisers vie to outbid their competitors by paying increasingly more money per click, organic listings on search engines are free. For instance, if a Web page specializing in car insurance ranks #1 in Google for ‘car insurance,’ it can reap the benefits of the nearly 1.22 million search queries for that term*. This can translate to big savings, considering the average cost per click for ‘car insurance’ can be more than $15 in the current market.


About Haruka Jones

Haruka Jones is a marketing manager at DemandResults, specializing in lead generation and brand positioning through social media and PPC. She studied sociology and German at the University of Georgia. Haruka is also fluent in Japanese.

One Response to “SEO Best Practices: What is SEO?”

  1. Mickie (@FgMickie) September 30, 2011 10:49 am #

    SEO Best Practices: What is SEO? via @AddThis

Leave a Reply