In May of 2009 we launched the original version of SEO for Salesforce. At that time, we were eager to give Salesforce.com users visibility into which keywords were actually leading to sales. It was the premier SEO app for Salesforce, and at the time it was revolutionary. But it was only the first step. When we set out to design the new SEO for Salesforce we asked you how we could improve the product. Since our goal was to bring you the best possible SEO automation app for Salesforce.com, we included the features that you said you wanted.
We are proud to report that the newest version of SEO for Salesforce brings you those features you asked for. Here are the top five new features that SEO for Salesforce offers:
The original SEO for Salesforce gave you the ability to generate SEO reports by creating custom dashboards, but this likely required hours of labor from either your internal dev. team or your Salesforce.com rep. The new SEO for Salesforce generates SEO reports out of the box! All you need to do is point it to a Google Analytics account and it will begin gathering actionable data. Not only will you save time and labor costs, but it will be quicker and easier for you to find the keywords that drive revenue.
Turnkey SEO Automation
Whereas SEO for Salesforce was once simply a reporting tool, we’ve completely reimagined it as a powerful SEO automation app. SEO for Salesforce can now automatically audit both domains and single pages and suggest improvements based on the latest high-level SEO best practices. Search optimization is an in-depth process, but the new SEO for Salesforce does the heavy lifting for you!
Compare Organic and Paid Search Data in a Single Dashboard
More often than not, the keywords that drive revenue in paid search will also be good for your organic search ROI, though this isn’t always the case. By integrating with Salesforce for Google Adwords (SFGA) integration, SEO for Salesforce makes it easy to compare the revenue generated by paid keywords with the keywords generated by organic search in a single dashboard.
Collaborative SEO Projects
We view SEO as a collaborative effort between content creators, developers, key decision makers and search optimizers. SEO for Salesforce now allows you to turn automated SEO recommendations into tasks that can be assigned to various members of your organization via your CRM.
Compare Keyword Ranking to Revenue
Contrary to common belief, improvements in keyword rankings do not always equate to increased revenue. In some cases, placing high for target keywords might not have any measurable impact on your bottom line. To increase your revenue, you have to drive the right keywords to the top of search engines, have attractive looking placement in search engines that makes visitors want to click through to those pages, and have effective calls to action that encourage customers to take action on those pages.
SEO for Salesforce makes it simple to see the correlation between keyword placement and revenue. That way, you can troubleshoot non-producing pages, SERP placement, and center content creation around the efforts that will be best for your bottom line.
We Love Feedback
Just as SEO is a collaborative effort, so is product development. We made SEO for Salesforce based on your feedback, and we want to know what you think. We’ve already gotten some great attention from users who are trying the new SEO for Salesforce. Try the new SEO for Salesforce today and let us know what you think. Are there any features we should consider for the next build? We look forward to hearing from you.