Tag Archives: seo roi

What SEO Metrics Should I Include in My Reports?

What SEO Metrics Should I Include in My Reports?

SEO is usually a long-term strategy. It’s therefore necessary to provide clients with regular reports that measure progress, show that proposed benchmarks have been reached and—most importantly—assure your clients that SEO is a revenue center. So what’s the best way to measure progress? There are any number of SEO metrics that you can include in [...]

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The Top 5 New Features in SEO for Salesforce

The Top 5 New Features in SEO for Salesforce

In May of 2009 we launched the original version of SEO for Salesforce. At that time, we were eager to give Salesforce.com users visibility into which keywords were actually leading to sales. It was the premier SEO app for Salesforce, and at the time it was revolutionary. But it was only the first step. When [...]

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5 Ways Great SEOs Can Distinguish Themselves from Black Hat Firms

5 Ways Great SEOs Can Distinguish Themselves from Black Hat Firms

The business world is full of charlatans who will offer you the sun, the moon and the stars at a price point that “you would be a fool to pass up.” They will have you believe that their product or services are equivalent—or even superior—to those of their more reputable competitors. Sadly, the SEO industry [...]

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How to Incorporate Revenue-Driven Marketing Strategies

How to Incorporate Revenue-Driven Marketing Strategies

Here at SEO for Salesforce, we believe that measuring results goes beyond traffic and ranking statistics, and that it should include metrics like lead quality and revenues generated by SEO efforts.

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