Tag Archives: SEO Best Practices

How Does Google Really Feel About SEOs?

How Does Google Really Feel About SEOs?

On Oct. 24,Google’s Matt Cutts released a video intended to outline Google’s position on SEO. Cutts’ message can be viewed as an overall validation of white hat SEO efforts. “Some people think that Google thinks that all SEO is spam,” said Cutts, “… that’s simply not the case. There’s a lot of great SEOs out [...]

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4 Reasons Not to Give a Damn About Google’s New Keyword Data Policy

4 Reasons Not to Give a Damn About Google’s New Keyword Data Policy

On October 18th, Google announced a dramatic change to their privacy policy. In an effort to provide “security” to signed-in users, Google will, by default, route them them to the SSL version of the site. This means that when users conduct a search query while logged into a Google service, their organic search query information [...]

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How Can I get More Links to My Site?

How Can I get More Links to My Site?

To search engines, the act of linking indicates that a site (or page) has value. A page receiving a large number of links, especially from high-quality sites, is a clear indicator to search engines that a site is valued by, and relevant to, a wide audience. Considering the above, the sole focus of a link [...]

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3 Ways to Diversify Your Site’s Traffic Sources

3 Ways to Diversify Your Site’s Traffic Sources

After Google’s recent Panda update wreaked havoc on a variety of websites, it should be apparent that depending on a single traffic source leaves your website vulnerable to catastrophic algorithm changes. The good news is that diverse traffic is not only essential to protecting your assets; it’s an excellent way to bolster SEO.

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How Do Search Engines Evaluate Links?

How Do Search Engines Evaluate Links?

Traditionally, search engines index and analyze links coming to and from site pages in order to determine the popularity of those pages. A page receiving a large number of links, especially from high-ranking sites, is a clear indicator to search engines that a site is valued by, and relevant to, a wider audience. Google and [...]

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What Is a NoFollow Link, And Does It Matter to SEO?

What Is a NoFollow Link, And Does It Matter to SEO?

“Nofollow” is a code attribute developed by Google’s webspam team to combat spam in blog comment fields. It looks like this: <a rel=”nofollow” href=”http://www.yourgreatwebsite.com/”>great site</a> Quite literally, nofollow means “I can’t or don’t want to vouch for this link.” Nofollow allowed site publishers to insert nofollow code on links to sites that they did not [...]

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SEO Best Practices: Does Great Content Really Matter for SEO?

SEO Best Practices: Does Great Content Really Matter for SEO?

A well defined content strategy should be the cornerstone of any SEO campaign. Learn how to create effective content that both enhances user experience and benefits your SEO strategy.

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How To Create An Effective Internal Linking Strategy

How To Create An Effective Internal Linking Strategy

For your online audience, the primary purpose of an internal linking strategy is to make it easier for users to find related and relevant content using intuitive navigation. Fortunately, the very same strategies that are good for your users also help Google understand which pages on your site are important.

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SEO Best Practices: What is PageRank?

SEO Best Practices: What is PageRank?

As a part of our ongoing SEO Best Practices series, we will explore what PageRank is, how Google interprets Web sites, and why it matters to your SEO efforts.

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