Tag Archives: SEM

What SEO Metrics Should I Include in My Reports?

What SEO Metrics Should I Include in My Reports?

SEO is usually a long-term strategy. It’s therefore necessary to provide clients with regular reports that measure progress, show that proposed benchmarks have been reached and—most importantly—assure your clients that SEO is a revenue center. So what’s the best way to measure progress? There are any number of SEO metrics that you can include in [...]

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How to Find the SEO Keywords that Drive Revenue [Video]

How to Find the SEO Keywords that Drive Revenue [Video]

If you are running an SEM campaign, you already have access to a set of revenue-generating keywords. Often times, the keywords that perform well in SEM campaigns are also lucrative for SEO. If you already know that you are generating revenue from a specific set of keywords in paid search, then a beneficial best practice [...]

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How Can I Identify Valuable Keywords to Target for SEO?

How Can I Identify Valuable Keywords to Target for SEO?

The very best ways to identify valuable keywords for SEO are to actually measure revenue on individual keywords using paid search campaigns or a CRM-based SEO tool like SEO for Salesforce. If neither of those are possibilities, try using Google Analytics’ basic keyword reporting features. In Analytics, under the Traffic Sources section, click on keywords and you will see a list of keywords driving traffic to your site via search engines like Google and Bing. Keep in mind…

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