Tag Archives: revenue-based SEO

How Can I Get My Client to Stop Obsessing About Keyword Rankings?

How Can I Get My Client to Stop Obsessing About Keyword Rankings?

We’ve all heard the old saying “The customer is always right.” Much of the service industry is preoccupied with keeping clients happy and giving them what they want. But in complex technology-based services, we know all too well that sometimes the client’s expectations are not in line with their own best interests. That is especially [...]

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4 Advanced SEO Reporting Metrics That Matter

4 Advanced SEO Reporting Metrics That Matter

There are many ways to quantify success. As SEOs, it’s our responsibility to report on metrics that matter to our clients. Rather than formulating reports based on the same old soft metrics like search traffic and keyword rankings, it pays to think outside of the box. By introducing advanced SEO metrics into your SEO reports, [...]

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The Top 5 New Features in SEO for Salesforce

The Top 5 New Features in SEO for Salesforce

In May of 2009 we launched the original version of SEO for Salesforce. At that time, we were eager to give Salesforce.com users visibility into which keywords were actually leading to sales. It was the premier SEO app for Salesforce, and at the time it was revolutionary. But it was only the first step. When [...]

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How Does Google Really Feel About SEOs?

How Does Google Really Feel About SEOs?

On Oct. 24,Google’s Matt Cutts released a video intended to outline Google’s position on SEO. Cutts’ message can be viewed as an overall validation of white hat SEO efforts. “Some people think that Google thinks that all SEO is spam,” said Cutts, “… that’s simply not the case. There’s a lot of great SEOs out [...]

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3 Essential Tips For SEO Client Retention

3 Essential Tips For SEO Client Retention

Across the board, businesses are increasingly aware of basic SEO strategies. But like the health food industry, so much of the free information available has either been written by amateurs or is vastly outdated. Since much of what clients think they know about SEO is usually outpaced by Google’s constant algorithm changes, it’s essential to demonstrate [...]

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How to Write Winning SEO Proposals: 5 Essential Tips

How to Write Winning SEO Proposals: 5 Essential Tips

According to marketing research firm eConsultancy, 65% of businesses expect to increase their SEO spend in the coming year. If you’re an SEO agency, you still have to compete for that business and make prospects understand why you can get them better results and manage their risk more effectively than the competition. Having unique differentiators, [...]

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5 Ways Great SEOs Can Distinguish Themselves from Black Hat Firms

5 Ways Great SEOs Can Distinguish Themselves from Black Hat Firms

The business world is full of charlatans who will offer you the sun, the moon and the stars at a price point that “you would be a fool to pass up.” They will have you believe that their product or services are equivalent—or even superior—to those of their more reputable competitors. Sadly, the SEO industry [...]

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