Tag Archives: paid search

New Consumer Data Suggests Marketers Should Prioritize Mobile Sites

New Consumer Data Suggests Marketers Should Prioritize Mobile Sites

Mobile websites are quickly becoming more of a necessity. So which brands need a mobile-optimized website anyway? Yours does. But don’t just take our word for it. New data continues to reinforce the need to not only optimize websites for smart phone and tablets, but also to optimize paid search campaigns in order to capture [...]

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What SEO Metrics Should I Include in My Reports?

What SEO Metrics Should I Include in My Reports?

SEO is usually a long-term strategy. It’s therefore necessary to provide clients with regular reports that measure progress, show that proposed benchmarks have been reached and—most importantly—assure your clients that SEO is a revenue center. So what’s the best way to measure progress? There are any number of SEO metrics that you can include in [...]

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