Tag Archives: Google

New Consumer Data Suggests Marketers Should Prioritize Mobile Sites

New Consumer Data Suggests Marketers Should Prioritize Mobile Sites

Mobile websites are quickly becoming more of a necessity. So which brands need a mobile-optimized website anyway? Yours does. But don’t just take our word for it. New data continues to reinforce the need to not only optimize websites for smart phone and tablets, but also to optimize paid search campaigns in order to capture [...]

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What SEO Metrics Should I Include in My Reports?

What SEO Metrics Should I Include in My Reports?

SEO is usually a long-term strategy. It’s therefore necessary to provide clients with regular reports that measure progress, show that proposed benchmarks have been reached and—most importantly—assure your clients that SEO is a revenue center. So what’s the best way to measure progress? There are any number of SEO metrics that you can include in [...]

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How Can I Find Out If I Have Duplicate Content on my Website?

How Can I Find Out If I Have Duplicate Content on my Website?

On October 31, as a Halloween treat, Google announced on their webmaster tools blog that they have launched a message alert designed to let webmasters know when a certain URL isn’t being crawled by Google due to duplicate content. In their announcement they explain that when Google sees clusters of identical content across multiple URLs [...]

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How Does Google Really Feel About SEOs?

How Does Google Really Feel About SEOs?

On Oct. 24,Google’s Matt Cutts released a video intended to outline Google’s position on SEO. Cutts’ message can be viewed as an overall validation of white hat SEO efforts. “Some people think that Google thinks that all SEO is spam,” said Cutts, “… that’s simply not the case. There’s a lot of great SEOs out [...]

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4 Reasons Not to Give a Damn About Google’s New Keyword Data Policy

4 Reasons Not to Give a Damn About Google’s New Keyword Data Policy

On October 18th, Google announced a dramatic change to their privacy policy. In an effort to provide “security” to signed-in users, Google will, by default, route them them to the SSL version of the site. This means that when users conduct a search query while logged into a Google service, their organic search query information [...]

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How CRM Integration and Multi-Touch Attribution Can Prove the Impact of SEO

How CRM Integration and Multi-Touch Attribution Can Prove the Impact of SEO

Google recently unveiled Multi-Channel Funnels for Google Analytics with the aim of tracking conversions across multiple touch-points. Far too often, the last paid ad, organic keyword or social media post prior to a conversion gets all the credit, while other key steps in the conversion funnel get ignored. This is like giving all the glory [...]

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3 Ways to Diversify Your Site’s Traffic Sources

3 Ways to Diversify Your Site’s Traffic Sources

After Google’s recent Panda update wreaked havoc on a variety of websites, it should be apparent that depending on a single traffic source leaves your website vulnerable to catastrophic algorithm changes. The good news is that diverse traffic is not only essential to protecting your assets; it’s an excellent way to bolster SEO.

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What Is a NoFollow Link, And Does It Matter to SEO?

What Is a NoFollow Link, And Does It Matter to SEO?

“Nofollow” is a code attribute developed by Google’s webspam team to combat spam in blog comment fields. It looks like this: <a rel=”nofollow” href=”http://www.yourgreatwebsite.com/”>great site</a> Quite literally, nofollow means “I can’t or don’t want to vouch for this link.” Nofollow allowed site publishers to insert nofollow code on links to sites that they did not [...]

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How Can I View Web Pages the Way Search Engines View Them?

How Can I View Web Pages the Way Search Engines View Them?

When it comes to parsing, gathering and interpreting data, search engines are still far from perfect. When doing SEO, it’s useful to keep in mind the limitations and challenges of search engines, and in doing so, to craft pages in such a way that will make it as easy as possible for search engines to [...]

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SEO Best Practices: Does Great Content Really Matter for SEO?

SEO Best Practices: Does Great Content Really Matter for SEO?

A well defined content strategy should be the cornerstone of any SEO campaign. Learn how to create effective content that both enhances user experience and benefits your SEO strategy.

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