Tag Archives: CRM

What SEO Metrics Should I Include in My Reports?

What SEO Metrics Should I Include in My Reports?

SEO is usually a long-term strategy. It’s therefore necessary to provide clients with regular reports that measure progress, show that proposed benchmarks have been reached and—most importantly—assure your clients that SEO is a revenue center. So what’s the best way to measure progress? There are any number of SEO metrics that you can include in [...]

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How to Find the SEO Keywords that Drive Revenue [Video]

How to Find the SEO Keywords that Drive Revenue [Video]

If you are running an SEM campaign, you already have access to a set of revenue-generating keywords. Often times, the keywords that perform well in SEM campaigns are also lucrative for SEO. If you already know that you are generating revenue from a specific set of keywords in paid search, then a beneficial best practice [...]

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3 Essential Tips For SEO Client Retention

3 Essential Tips For SEO Client Retention

Across the board, businesses are increasingly aware of basic SEO strategies. But like the health food industry, so much of the free information available has either been written by amateurs or is vastly outdated. Since much of what clients think they know about SEO is usually outpaced by Google’s constant algorithm changes, it’s essential to demonstrate [...]

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How CRM Integration and Multi-Touch Attribution Can Prove the Impact of SEO

How CRM Integration and Multi-Touch Attribution Can Prove the Impact of SEO

Google recently unveiled Multi-Channel Funnels for Google Analytics with the aim of tracking conversions across multiple touch-points. Far too often, the last paid ad, organic keyword or social media post prior to a conversion gets all the credit, while other key steps in the conversion funnel get ignored. This is like giving all the glory [...]

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