SEO Best Practices: Does Great Content Really Matter for SEO?

Unique, relevant, frequently-updated content is the cornerstone of modern SEO strategy. Considering that Google PageRank attempts to measure a site’s popularity based on the number of links it receives (among other factors), and Facebook’s open graph system measures popularity via “Likes,” creating high-quality content that organically accrues links is the best way to improve a site’s search engine rankings.

Furthermore, considering how simple it has become to share articles over social networks, popular content can be viewed by a wide audience in a short time. The more visible the content becomes, the more likely the page accrues links from a variety of sources.

This is a model example of how SEO can be used to improve both user experience as well as site authority. Once a site can regularly produce high-quality content that receives a large amount of links, search engines interpret that feedback as a sign that the site is both valuable and relevant to its audience. Search engines can then consider the context of the articles through keywords and anchor text to evaluate what the page is all about, and feature the page more prominently when users search for terms matching the article.

Content is the primary reason why SEO is an ongoing process; the act of updating a site with newer, fresher material is a key indicator to search engines that the site is actively maintained and is a crucial component in maintaining a user base that values and links to the articles.


Image links are an excellent and easy way to create links from blogs, social media and other sites. Infographics are among the best of these images types, since images area primary way to tell stories about performance and trends in an entertaining format. Including embed code that is easy to grab greatly increases the likelihood that images will be linked to instead of merely downloaded and reuploaded somewhere else.


Video content that is entertaining and unique is also more likely to be shared than other content types. If like most businesses, you post your video content on your YouTube channel, then embed code is automatically created for you. Also, make sure that you include a URL to your site in the video description text.
If you host your own video, make sure to make the video embed code easy to copy from your site pages.


About Haruka Jones

Haruka Jones is a marketing manager at DemandResults, specializing in lead generation and brand positioning through social media and PPC. She studied sociology and German at the University of Georgia. Haruka is also fluent in Japanese.

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