Report on Metrics that Matter
SEO reports often focus on soft success metrics like unique visitors and keyword rankings. These metrics might provide insight into whether you’re connecting with a specific audience, but they don’t illustrate which efforts are really providing value. SEO for Salesforce make it easy to pull reports that really matter—the ones that show a correlation between organic search and leads, opportunities and sales.
Measure Project Results
SEO for Salesforce’s collaborative project feature gives you automated suggestions for optimization and allows you to create your own. All projects are based on a tight group of individual keywords. These tasks are then assignable to anyone within your Salesforce CRM. Are baseline keyword rankings improving? Are they correlating with leads, opportunities, revenue and sales? Individual project views provide granular insight into whether individual keywords are really impacting your bottom line.
Finally Impress your CEO
Face it: C-level execs don’t give a damn about traffic, clicks or effort. They just want to know if SEO is a revenue center or a cost center. By moving everything you need into the same Salesforce.com CRM that contains your sales data, you’ll be able to provide executive reports that link individual keywords and projects to actual revenue.
Get the Credit You Deserve
Though there are a lot of SEO tools on the market. SEO for Salesforce is the one tool focused on proving the true impact of SEO on your company’s ROI. By linking results to your SEO efforts, you’ll be able to prove your value, once and for all.