Know How Actual Customers Find You
Would you rather based your SEO efforts around which keywords driving organic traffic, or the portion of organic traffic that drives leads, opportunities and sales? Obviously, every company should pour their heart and soul into getting more of what will create revenue. With SEO for Salesforce, you’ll be able to actually focus on consumers, not visitors, through insight into which terms are really impacting your bottom line.
Find the Right Leads
Not all leads are created equal. What good is search traffic unless it is generating the right leads? By optimizing for revenue-generating keywords, the quality of your leads will improve, allowing your content team to focus on creating media that will generate the highest potential for success.
Actionable SEO Recommendations
SEO for Salesforce’s collaborative project feature gives you automated suggestions for optimization and allows you to create your own. All projects are based on a tight group of individual keywords. These tasks are then assignable to anyone within your Salesforce CRM. Are baseline keyword rankings improving? Are they correlating with leads, opportunities, revenue and sales? Individual project views provide granular insight into whether individual keywords are really impacting your bottom line.
Instantly Compare Organic Keywords with Paid Search Keywords
Most marketers decide what to optimize for based on anecdotal company evidence and independent research. Wouldn’t you rather optimize for keywords that are proven to drive revenue? SEO for Salesforce lets you choose keywords that are already proven to be effective in paid search.