How Can I get More Links to My Site?

To search engines, the act of linking indicates that a site (or page) has value. A page receiving a large number of links, especially from high-quality sites, is a clear indicator to search engines that a site is valued by, and relevant to, a wide audience.

Considering the above, the sole focus of a link building campaign should not be based on the raw number of links accrued, but rather on the following:

1) Quality
Links from prominent sites with higher PageRank are weighted more heavily than links with little to no PageRank.

2) Frequency of New Links
A sudden surge in the number of links, where no updates to the site have been made, can be flagged by search engines and compromise an SEO campaign. A more natural increase in links, such as additional links in conjunction to site or content updates, are more highly favored by search engines.

3)  Variety of Sources
A site with many links from a wide variety of sites (especially prominent sites) is a good indicator to search engines that the site has inherent relevance and value.

The most efficient way to acquire these high-quality links is by regularly updating sites with unique, relevant and useful content. High quality content can attract links from a wide-range of prominent sites. By frequently updating content, sites can expect a sustained, organic increase in links.

To learn more about how content can improve SEO strategies, see Does Great Content Really Matter to SEO?

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About Haruka Jones

Haruka Jones is a marketing manager at DemandResults, specializing in lead generation and brand positioning through social media and PPC. She studied sociology and German at the University of Georgia. Haruka is also fluent in Japanese.

3 Responses to “How Can I get More Links to My Site?”

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