Though most businesses won’t lose significant amounts of revenue following a major Google algorithm change, there are bound to be those that do. It’s hard not to think of images of businessmen throwing themselves out of skyscraper windows after the Stock Market Crash of 1929. On April 24, Google announced their latest major algorithm change [...]
SEO for Salesforce Blog
New Consumer Data Suggests Marketers Should Prioritize Mobile Sites
Mobile websites are quickly becoming more of a necessity. So which brands need a mobile-optimized website anyway? Yours does. But don’t just take our word for it. New data continues to reinforce the need to not only optimize websites for smart phone and tablets, but also to optimize paid search campaigns in order to capture [...]
Link Building: How to Target Blogs that Accept Links and Comments
DemandResults SEO Director Ryan Speigl recently published an article on comment marketing on Evidence-Based Marketing in which he showcased some innovative techniques for locating appropriate sites. Though comment marketing (building links by leaving comments on blogs) has gained a reputation as an often-spammy tactic, comment marketing can be an integral component of a white hat SEO strategy, [...]
Google Plus Users Spend Only 3 Minutes Per Month in the Network
It seems that despite claims of rapid growth, Google Plus might be more of a ghost town than a boom town. New data from comScore shows that the average Google+ user spends less time in the network than the average Myspace user! Not a good sign for Google’s foray into social networking. Google CEO Larry [...]
Siri’s Success Should Make Us All Rethink Mobile and Local SEO Strategies
With Apple reporting more than 4 million iPhone 4S Sales, more and more people are meeting Siri. If you’ve yet to encounter Siri, “he/she” (depending on what country you are in) is a voice recognition App that allows users to verbally control their iPhone. Siri is designed to act as your own personal assistant. Not [...]
How Can I Get My Client to Stop Obsessing About Keyword Rankings?
We’ve all heard the old saying “The customer is always right.” Much of the service industry is preoccupied with keeping clients happy and giving them what they want. But in complex technology-based services, we know all too well that sometimes the client’s expectations are not in line with their own best interests. That is especially [...]
How to Write Effective Meta Descriptions
There was a time when meta data optimization was considered a magic SEO bullet. As recently as 2009, a bit of meta data went a long way, at least in Yahoo Search. But oh, how times have changed. Now meta descriptions are but a small component of any search engine’s ranking algorithm. You might be [...]
What SEO Metrics Should I Include in My Reports?
SEO is usually a long-term strategy. It’s therefore necessary to provide clients with regular reports that measure progress, show that proposed benchmarks have been reached and—most importantly—assure your clients that SEO is a revenue center. So what’s the best way to measure progress? There are any number of SEO metrics that you can include in [...]
4 Advanced SEO Reporting Metrics That Matter
There are many ways to quantify success. As SEOs, it’s our responsibility to report on metrics that matter to our clients. Rather than formulating reports based on the same old soft metrics like search traffic and keyword rankings, it pays to think outside of the box. By introducing advanced SEO metrics into your SEO reports, [...]
5 Tips for Seasonal SEO
The holiday season is upon us. This can mean many things to many people. For some, it means that they can finally get that coveted pumpkin spice latte they’ve been waiting for all year. Others may see the holidays as “that time when my mother-in-law stays with me for two weeks.” For those of us [...]
