Siri’s Success Should Make Us All Rethink Mobile and Local SEO Strategies

Siri is changing Local SEOWith Apple reporting more than 4 million iPhone 4S Sales, more and more people are meeting Siri. If you’ve yet to encounter Siri, “he/she” (depending on what country you are in) is a voice recognition App that allows users to verbally control their iPhone.

Siri is designed to act as your own personal assistant. Not only can Siri send text messages, report the weather forecast, and set up calendar reminders, but Siri can also connect you with local businesses. For example, if you are in the mood for a good burger, simply ask Siri, and in moments you will have a list of local burger joints at your fingertips.

As the Siri App becomes more popular, some SEO experts are speculating that Siri will dramatically affect brands’ mobile marketing strategy and local SEO. This is due to the fact that Siri’s search results supplant a need for traditional search queries.

Does this mean that businesses have to not only optimize their sites for search engines, but also for Siri?  We’re afraid so. Though it’s not entirely known how Siri collects and processes data, it’s suspected that established public data sources like Yelp and Google Places play a pivotal role.

So what should your business take away from Siri’s gaining popularity on an actionable level? Here are three ways your business can improve its performance.

Optimize Your Site for Mobile

We’ve discussed the importance of mobile optimization before.  Siri merely reinforces the need for brands to optimize their sites for mobile devices.  If your site isn’t optimized for mobile, you might lose out on valuable leads that Siri refers to your site via iPhone. If your brand doesn’t have the resources to design a mobile site from scratch, many mobile-ready templates exist for popular publishing platforms like WordPress and Joomla.

Improve Local SEO

Within five years smartphones are poised to replace the PC as the prime search platform. Increasing mobile adoption has an incremental effect on local search. According to a ReachCast infographic, by 2015, 30% of all searches may contain a local component.

Siri needs to be able to easily access information from and about your site. Make sure that your business hours and phone numbers are clearly published on your site and make sure that pertinent information isn’t buried in your site. Also be sure to avoid flash graphics, javascript and anything other design decisions not conducive with mobile browsing.

Leave Your Digital Footprints

The more “footprints” your brand leaves across a variety of domains, the easier it will be for Siri to recognize your business. Enhance your digital presence by establishing a profile on any relevant directory sites like Foursquare, Yelp, Citysearch, Google Places, Yelp, Open Table, Urban Spoon, Yellow Pages, Yahoo Local and Bing Local.

Apple’s Siri App is both changing and reinforcing local SEO. As AJ Kumar wrote in Entrepreneur, “As Siri evolves and other operating systems adopt similar technology, the businesses that benefit most will be those that best understand how their customers interact in a mobile environment and optimize their sites to engage them.”

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About Jesse Davis

Jesse Davis is a content marketing copywriter at DemandResults. He graduated from UCLA with a B.A. in history. In his free time, he blogs, writes fiction, plays guitar and spends far too much time on social media sites.

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